22.75x32.75" frame contains professionally triple-matted 12.5x15" print block and matching 1940 Ralston premium target. Large, heavy, one of a kind printer's block all w/mirror image of target. As such all text is in reverse. Metal images/text are tacked to original wood block. Exc. To the right is the target from a 1940s Ralston cereal premium. 2.25" tanned area appears across bottom, o/w target is bright, clean and Exc. This print plate is the example shown in Hake's Price Guide To Character Toys and its value is listed at $1,500. Both items are very nicely mounted and professionally framed. A unique and superb display piece.