“SERGEANT PRESTON OF THE YUKON MUTUAL NETWORK” RADIO SHOW PROMO FOLDER.
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Winning Bid:
$246.53
(Includes 15% Buyer's Premium)
Bidding Ended:
Thursday, July 25, 2013 1:00:00 PM (20 Minute Clock Begins At Thursday, July 25, 2013 1:00:00 PM)
Auction:
Auction #209 - Part II
Item numbers 1145 through 2874 in auction 209
Item Description
Promotes beginning of Sept.16, 1952 new season, issued shortly after the show changed its name from “Challenge Of The Yukon”. 9.5x9-3/8” stiff paper folder has nice cover art of Preston examining body w/Yukon King nearby in front of totem pole. Contains 14 one sided sheets, each 8.5x11”, involving every possible promotional idea . Various sheets include titles: “Advertising & Publicity, Air Promotion, Display, Showmanship, Merchandising”, etc. w/some involving Quaker cereal. Comes w/small sample paper hand-out sheet . Folder has light edge wear. Fine. Contents are Exc. Limited distribution w/interesting reading. From the archives of Detroit’s WXYZ and obtained by former long time station employee Jiam DesJardin.
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