Lot of seven items all dealing w/the classic c. 1951 premium "Roy Rogers Wild West Action Toy" printed punch-out card which measures 5.25x7" and has colorful art image on front showing Roy Rogers on Trigger and pieces to fit together to make toy. Reverse has rw art image of boy using action toy w/text promoting Roy Rogers Cookies. Some perforations are slightly loose, but premium is complete and unused. NM. Comes w/8.75x10.5" prototype for store display. Artboard has full color mixed media original art of Roy on left side w/"Get Your Action Jet Toy With Each Box Of Roy Rogers Cookies" text inside lasso while right side has rough art image of boy using premium plus sample box of cookies. Rope area w/text is on thin artboard which has been applied just below image of Roy. Center has been cut vertically as have left and right side edges, likely as design for stand-up store display. All text is hand-lettered. Exc. Next three photostats measure 7.25x18", 12.75x16.5" and 18x23". These features designs for the premium back (unused) as well as store signs. Larger two have been folded but Exc. overall. Next item is 13x13.25" sheet of paper attached to artboard w/paper overlay that features original mixed media art showing a detailed image of Roy holding lt. pencil image of square provided for product box. Inset image of boy using part of toy w/"Roy Fires His Gun! Trigger Gallops! It's Actions Packed – Just Blow – And Watch The Chase" text. Additional text by Roy's head mentions that this premium was available in boxes of Roy Rogers Cookies. All text has been hand-lettered. Scattered dust soiling to white portions of paper, but art remains bright and clean. Bottom portion of sheet has watercolor art of Roy's right hand. Art is on paper which has been glued in place to thicker artboard w/bottom portion showing some scattered glue staining, top portion has a few pencil notations in blank bkg. area at upper right w/bit of lt. show-through from glue on back around Roy's hat. VF. Last item is 7.25x7.75" die-cut double-sided hanger sign w/each side featuring original mixed media art w/hand-lettered text. Front side shows Roy portrait w/rough sketch of cookie box at bottom while reverse shows boy using toy w/rough bw sketch of Roy on Trigger at top and cookie box at bottom. Exc. This is a file copy from the archives of premium creators Sam & Gordon Gold accompanied by a letter to that effect from Gordon Gold. Unique and among the best Gold prototypes/original art we've offered.