NABISCO “OOO BOPPEROOS CEREAL” 1975 TEST MARKETING PLAN WITH EXTENSIVE ORIGINAL ART.
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Item Description
Group is for flavored cereal only test marketed in a few areas in the early 1970s. Mascot was a sunglass wearing blue kangaroo playing a stand up bass. 9x11.5” folder stamped “William Esty Company Advertising” dated Feb. 4, 1975 contains promo info and storyboard photocopies for proposed TV commercial w/Norman character promoting Ooo Bopperoos w/his premium sticker patch inside. Comes w/total of 25 paper or vellum sheets w/original art in lead or blue pencil. Image areas range from 3.25” diameter button designs to 7x9.5” w/box front designs including kangaroo and patch offers. Some art was actually used on boxes or stickers, others are concepts. Some sheets have edge wear, otherwise folder and image areas are Exc. Well done and unique.
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