10.5x14" cardstock four-page retailer's promotional folder has front cover advertising Pep cereal w/emphasis on "Your Big New Sales Build-Up For The 'Build-Up' Cereal" and features images of the set of 16 different picture rings that featured movie stars, sports stars (including Babe Ruth, seen in close-up image), cowboys and Indians, airplanes. Second page is devoted to these rings, mentioning advertisements that included cereal box backs, radio spots, dealer mats, shelf talkers and national magazine ads. Additional small Babe Ruth ring images grace these ad images. Also pictured is large image of Joanne Dru ring. Rest of folder advertises other Kellogg's cereals as well as Kellogg's dog food. Folder has lt. handling/corner tip wear. Fine. Great promo for this classic ring promotion. Rare. From the Robert M. Overstreet Collection and comes with COA.