7.5" tall heavy plaster figure with bronze-like finish and great detail. 3D figural depiction of Winchester's trademarked logo with buckskin-clad Buffalo Bill with rifle on horseback, with prairie grasses and buffalo skull at his horse’s feet. Logo designed in 1919 by premier Western artist Philip R. Goodwin. Top of base back has name "Arturo Bruni” and “1966” date. Some tiny scattered nicks but still Exc. overall. A very impressive figural advertising display featuring one of the most iconic Western Heroes.