23.5x30.75" frame contains 18x25" paper sign advertising 1930s bread company premium. Text reads "Boys And Girls Buy This Bread With The Adventures Of Mickey Mouse - A New Picture Card Every Day With Every Loaf." Great large full body image of Mickey holding up a loaf of bread that has a Mickey illustrated band advertising the album the cards were to be placed in. Also at lower right is 3x5" example picture card. Sign has been professionally and attractively double-matted and sign was also professionally linen-mounted. Faint horizontal fold at center, but this barely shows as linen-mounted. Displays Exc. as framed under Plexiglas. Many promotional pieces were made for this campaign and this is among the nicest and rarest; this is only the second example we've been able to offer in our 47 years.