KELLOGG'S "PEP" COMIC CHARACTER PRELIMINARY"COMIC BUTTONS" & BEANIE CAP SIGN PROTOTYPE ORIGINAL ART.
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Winning Bid:
$472.00
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, November 16, 2017 9:00:00 AM (20 Minute Clock Begins At Thursday, November 16, 2017 9:00:00 AM)
Item Description
10x14.25" paper-covered piece of thin cardboard has original mixed media prototype original art for sign promoting what would become the classic Kellogg's "Pep" cereal premium button set issued 1945-1946 that was designed by Gold Premium Specialties. This prototype sign dates to c. 1944, early in the development of this popular premium set. Sign shows boy and girl at top left, boy wearing a button on his shirt collar and holding another in his hand. Girl also has a button on her shirt as well as a headband w/buttons on it. There are six button examples below them, w/five characters shown- Herby, Dick Tracy, Little Orphan Annie, Moon Mullins and Skeezix. Large circular area at upper right has hand-lettered text that reads "Get Your Metal Pin-On Comic Buttons Per Pkg. 10¢." Additional text reads "Your Favorite Cartoon Characters... Pin Them On Your Beanie Cap, Sweater, Dress, Coat, Hat, Etc. Complete With Pin!" Bottom of sign features image of "Dandy Beanie Caps!," noting these two-color felt beanies were available for 20¢. Sign shows just lt. aging/wear w/.5" tear at bottom left corner and is VF overall w/bright colors and bold design. Unique and incredibly historic, this is a must for the "Pep" button collector. From the archives of premium creators Sam & Gordon Gold and comes with LOA.
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