"BORDEN'S INSTANT DUTCH CHOCOLATE - U.S. ARMY ROCKET AND LAUNCHER" PREMIUM STORE DISPLAY.
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Winning Bid:
$162.25
(Includes 18% Buyer's Premium)
Bidding Ended:
Thursday, September 24, 2020 9:00:00 PM (20 Minute Clock Begins At Thursday, September 24, 2020 9:00:00 PM)
Item Description
Large 21.5x31" cardboard standee w/easel back and die-cut top advertises cans of Borden's instant hot chocolate mix, showing product tin at right beside unused pricing circle. Standee also advertises the four different plastic premium rockets/rocket launchers, showing all four in the series at actual size - "Honest John, Redstone, Nike" and "Corporal" w/die-cut slot at top right for separate die-cut rocket (missing). Premium was distributed as a box insert in 1962. Die-cut top shows wear to starburst points. Fine overall. Very rare and first we've offered in our 53 years. From the archives of premium creators Sam & Gordon Gold and comes with LOA.
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