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Item Description
Movie theater promotional mailer opens to 9-3/8x12.25" w/final opened size of 18.75x25". Produced by The Norwich Knitting Co. (makers of "The Mickey Mouse Sweat Shirt" and other clothing items) and sent to the Hippodrome Theatre of Sacramento, CA during the 1930s to promote Mickey Mouse Prize Contest that included $1,000 in cash and gifts. Contest asked contestants to send in photo of themselves wearing Mickey Mouse Sweat Shirts, noting that the contest would be promoted in Mickey Mouse Magazine showing photos of crowds of children wearing Mickey Mouse Sweat Shirts in front of theaters. Folded as mailed, paper seal has been neatly opened as intended. Bottom center has 3.5" archival tape repair to split. Fine overall. Only example we've seen of this Norwich mailer in our 54 years.
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