CAPTAIN MIDNIGHT 1955-1956 OVALTINE DECODER BADGE PREMIUM DEVELOPMENT LOT WITH ORIGINAL ART.
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End Date:
Wednesday, November 20, 2024 9:00:00 PM (20 Minute Clock Begins At Wednesday, November 20, 2024 9:00:00 PM)
Item Description
Lot includes 44 letters/paper sheets, one piece of original art, one store display shelf talker. Most letters are typewritten on sheets averaging 8.5x11". Vellum sheet has 1.75" dia. pencil original art of "Back Side Full Size" of decoder signed "J. Wallace Jr. 6/27/55". Sheet is stained on left, but image area is Fine. The letters offer incredible insight and information on this classic premium, including such things as: production cost and production numbers, samples, corrections, info for/from companies Robbins and Wander, promotion and so much more. Letter #1 - sheet details cost. Letters #2 and #3 - unsigned carbon copies and duplicates of agreement between George Morgan and Robbins Company dated July 28, 1955 noting design and cost of "$94 Per Thousand." Letter #4 - Robbins Co. letterhead dated July 1, 1955 sent to George Morgan of Wander Co. signed in ink "James M. Wallace" mentions samples and corrections. Letter #5 - to fellow employee on Robbins Co. letterhead from VP regarding defective badges. Letters #6 and #7 - attached two-page letter from Wander Company's George Morgan dated July 28, 1955 detailing badge specifications and address to send samples for TV commercial. Letter #8 - July 5 telegram from Robbins Co. requesting holding a "Backlog of 50,000 Plastic Pieces." Letters #9 to #11 - three-page unsigned carbon copy letter dated July 6 to President of Robbins Company from George Morgan concerning "Order of 50,000 Captain Midnight Decoder Badges" requesting a second order of 50,000 badges w/sheet noting badge code numbers. Letters #12 to #16 - dated between July 7 and Aug. 12 between George Morgan and Robbins Co. fine-tuning the final appearance and acceptance of decoder. Letters #17 to #44 - papers are dated between Sept. 29, 1955 and Aug. 22, 1956. Most are unsigned carbon copies related to decoder promotion, defects and changes in orders from supplier. A few letters have pencil notes and bit of oxidation here and there from original staples or paper clips. Most are VF/Exc. Lot also includes 6-1/8x7" thin cardboard sample shelf talker promoting "Your Amazing Free Silver Dart Decoder" w/image of decoder and pair of unused coupons stapled in place. This promotes the follow- up premium issued in 1957. Blank reverse has glue stains, front has a few ink notes, o/w Exc. and the only example we've seen in our 57 years. An incredible one-of-a-kind collection. From the Ovaltine Archives.
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