9.5" wide by a whopping 7.5' feet long w/art done in india ink and watercolor on stiff paper consisting of nine segments folded as made to simulate separate pages of planned actual folder. Graphics have crowd running to watch parade w/clowns, majorette, band, balloons and animals and ending w/marching Post’s cereal boxes w/six “Package Toppers” punch-outs. All promotes premium circus punchouts. Text includes “ A Prize In Every Package! Nine New And Different Action Circus Performers; Three More On The Back Panel Of The Circus Packages; The Biggest, Broadest Most Powerful Campaign Ever Sponsored By Post’s Cereals”. Hand painted text is a bit worn on cover, each segment has cellophane tape reinforcement strips at seams which have yellowed w/age. Overall bright and Fine/VF. Superb art and design throughout. One of the most elaborate and exceptional Gold prototypes we’ve ever offered. From the archives of premium creators Sam and Gordon Gold, accompanied by a letter to that effect from Gordon Gold. Unique.