6.25x8.75x2.5" deep, 4.5 oz. size box has lasso w/"5 Gene Autry New Pocket-Size Comic Books" text. 1950. Side panel has Gene Autry on rearing Champion image and lists titles - "Bond Of The Broken Arrow, Phantoms Of The Cave, The Riddle Of Laughing Mountain, The Secret Of The Lost Valley" and "The Death Card Gang" and entire back panel features photo image of Gene and images of these comic books which were available for 10¢ and order blank which remains intact on top flap. Box is aged and complete w/original cereal contents. Fine overall and rare in this condition. First we've offered as such. As a bonus, comes w/two clipped newspaper ads for this premium offer, one featuring nice image of Gene and Champion while the other features image of Gabby Hayes. Both show images of the premium comic books as well as Quaker cereal boxes. Gene ad shows obvious wear and is VG, Gabby ad is Exc. A must have for Gene Autry and premium comic collectors.